Digital marketing is ever-changing. What worked five years ago may not work today, and what works today may not work five years from now. As we move further into the digital age, it’s important to stay ahead of the curve and anticipate upcoming changes. So, what can we expect in the next five years? Here are some digital marketing trends that are set to change in 2023.
Influencer marketing will evolve into a common marketing tactic.
Influencer marketing has already evolved into a common marketing tactic, with 92% of marketers saying it’s effective and 73% saying they’re planning to increase their budgets for it in 2020.
However, as the influencer landscape changes and becomes more saturated, marketers will need to be more strategic in their approach. They’ll need to focus on quality over quantity, working with influencers who have genuine engagement with their audience and align with their brand values.
There will also be a shift away from one-off campaigns and towards long-term partnerships. This will allow brands to build deeper relationships with influencers and create more authentic content that resonates with their audience.
Video marketers will keep content short.
As the attention span of consumers continues to decrease, video marketers will need to keep their content short and sweet in 2020. The best way to do this is to focus on creating videos that are under two minutes in length. This will ensure that your audience doesn’t get bored and click away from your video before it’s over.
In addition to keeping your videos short, you’ll also need to make sure that they are engaging and informative. This means including a call-to-action at the end of your video so that viewers know what they can do next.
Lastly, you should also consider using subtitles in your videos as this can help improve engagement and make it easier for viewers to follow along with what’s being said. As the online world continues to evolve, so do the trends in marketing. One trend that has been gaining a lot of traction lately is shorter videos. This is likely due to the fact that people have shorter attention spans and are more likely to watch a video if it is under five minutes long. Narwal Technologies is one of the best SEO service company in India that can help you create videos that are not only brief and to the point, but also optimized for search engines so that they appear higher in search results. In addition to video production, Narwal Technologies also offers SEO, SMO, and PPC services to help you get the most out of your online presence. Contact your digital marketing agency in India today to learn more about how we can help you stay ahead of the curve with your marketing.
Social media will become a customer service tool.
In the past decade, social media has become a powerful marketing tool for businesses of all sizes. In 2020, we expect to see social media continue to evolve as a customer service tool.
As customers increasingly turn to social media for customer service, businesses will need to be prepared to meet their needs. We expect to see more businesses using social media to provide customer support, answer questions, and resolve issues in real-time. Additionally, we expect businesses to start using chatbots and AI-powered tools to automate some of their customer service tasks.
To keep up with the competition, businesses will need to make sure that their social media customer service is fast, efficient, and responsive. They will also need to be proactive in addressing any negative reviews or feedback that they receive online.
More businesses will leverage SEO to concur search traffic.
As we move into 2020, more and more businesses are looking to conquer search traffic and improve their online visibility. This means that SEO will become an increasingly important tool for businesses of all sizes.
To stay ahead of the curve, businesses need to ensure that their website and content are optimised for search engines. This includes ensuring that key phrases are included in titles and throughout the body of text, as well as using external linking to build authority.
Additionally, companies should focus on creating quality content that provides value to readers. Gone are the days where businesses can get away with keyword stuffing and low-quality blog posts. In order to rank highly in search results, companies need to produce content that is informative, engaging, and shareable.
By leveraging SEO best practices, businesses can dramatically improve their online visibility and drive more traffic to their website. In 2020, those who fail to invest in SEO will be left behind.
Mobile optimization will be even more important.
1. Mobile optimization will be even more important in 2020.
As we move into a new decade, it’s clear that mobile is only going to become more and more important. In 2020, businesses will need to focus even more on optimizing their website and content for mobile devices. This means making sure that your website is responsive, your content is easy to read on a small screen, and that your overall mobile user experience is excellent.
If you want to stay ahead of the competition in 2020, make sure you put mobile optimization at the top of your list.
More companies will prioritize social responsibility.
1. More companies will prioritize social responsibility.
As we enter a new decade, it’s clear that businesses are increasingly expected to take a stand on societal issues. In 2020, we anticipate that more companies will make social responsibility a priority, whether that means supporting a cause or taking action to address an issue.
This trend is already gaining momentum, with major brands like Patagonia and Ben & Jerry’s leading the charge. These companies have been vocal about their commitment to causes like climate change and racial justice, and they’re using their platform to drive real change. We believe other businesses will follow suit in 2020 as they realize that taking a stand on important issues is not only the right thing to do, but it’s also good for business.
So what does this mean for digital marketers? We think this trend will lead to an increase in cause marketing campaigns as well as a greater focus on diversity and inclusion in marketing initiatives. And we expect that more companies will use their digital channels as a way to connect with their customers on a deeper level and build relationships based on shared values.